Are you considering advertising on podcasts? Wondering whether podcast advertising can deliver a significant ROI?
Podcasts are growing in popularity every year–as of March 2020, 104 million Americans listen regularly and that number is expected to climb. As the medium continues to grow, now is the time to consider podcast advertising as a marketing channel for your business.
Different from streaming music or video content, podcasts are primarily consumed at home, during commutes, or while exercising.
With consumers turning to podcasts while performing other tasks and to fill downtime, brands need to grab and hold their attention. That means targeting the right audience with the right message at the right time.