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Using AI to find patient zero in marketing campaigns
Using AI to find patient zero in marketing campaigns
Ben Popper chats with CTO Abby Kearns about how Alembic is using composite AI and lessons learned from contract tracing and epidemiology to help companies map customer journeys and understand the ROI of their marketing spend. Ben and Abby also talk about where open-source models have the edge and the challenges startups face in building trust with big companies and securing the resources they need to grow.
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