I built a SaaS to measure AI visibility (GEO) — here’s how it works

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  • MyrinNew
    Senior Member
    • Feb 2024
    • 5175

    #1

    I built a SaaS to measure AI visibility (GEO) — here’s how it works

    AI is quickly becoming a new search layer.


    People don’t just Google anymore — they ask ChatGPT, Claude, Gemini…


    But here’s the problem:

    Companies have no idea if they are visible in these answers.


    So I built a tool to solve that.





    Introducing GeoTracker

    GeoTracker is a web app that analyzes how an AI perceives your company.


    It answers questions like:
    • Is my company mentioned in AI responses?
    • Which competitors are shown instead?
    • What sources are used by the AI?
    • How can I improve my visibility?





    How it works

    The idea is simple:

    1. Generate real-world prompts (like users would ask)
    2. Send them to multiple AI models
    3. Analyze the responses
    4. Extract:
      • brand mentions
      • competitors
      • cited sources
    5. Generate actionable recommendations





    Core features

    • Multi-model AI analysis (OpenAI, etc.)
    • Manual prompt testing
    • Batch testing (run multiple prompts at once)
    • Brand & competitor detection
    • Source extraction
    • GEO recommendations engine
    • PDF export for client reports





    Tech stack

    • Frontend: React + Vite
    • Backend: FastAPI
    • Database: PostgreSQL
    • Infra: Docker + Nginx (VPS)
    • Auth: Secure cookie (JWT)





    Why this matters

    We are entering a new era of search.


    SEO is no longer enough.


    We now need to optimize for AI-generated answers:

    GEO (Generative Engine Optimization)


    If your company is not mentioned in AI responses, you are invisible.





    Example use case

    Prompt:


    “Best suppliers of slip rings in aerospace”


    Result:
    • Your company might not appear
    • Competitors dominate
    • Sources come from specific domains


    That’s actionable data.





    What’s next

    I’m currently working on:
    • automated monitoring
    • scoring & trends
    • multi-client SaaS version
    • better recommendations engine





    Final thoughts

    This project started as an experiment, but it quickly turned into something bigger.


    AI visibility is going to be a major challenge for companies in the next years.


    And we’re just at the beginning.





    If you’re working on SEO, AI, or similar tools, I’d love to connect




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