If we’re honest, we’d admit that much of B2B marketing today is performance. It’s shallow, lacks the nuance that comes with buyer context, and suffers from irrelevance. The B2B buyer research I’ve read recently confirms this is how buyers see vendor content; a blur of sameness where they wish they could find meaning that matters […]
The post Relevance Engineering vs. B2B Marketing Theatre appeared first on Marketing Interactions .
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The post Relevance Engineering vs. B2B Marketing Theatre appeared first on Marketing Interactions .
If you would like to read more...