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B2B Buyers Trust Peers Over AI Chatbots, Report Finds via @sejournal, @MattGSouthern
B2B Buyers Trust Peers Over AI Chatbots, Report Finds via @sejournal, @MattGSouthern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
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