Fear is a common thread running through headlines and in agency memos about endless mega-mergers, right-sizing staff, managing investor reactions to stock prices, the revolving door of CMOs, budget cuts, and the incessant swapping of one agency for another (regardless of performance). In this guest post, agency leaders at independent networks share what they believe is keeping our industry in a state of fear and offer tips on how they break the cycle in their own groups.
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Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services