Media brands don’t simply produce journalism – they also leverage their associations with high-quality, impactful journalism as part of their brand ‘equity’. To uncover the evolving audience perceptions of news brands – from The BBC and New York Times to Reuters and The Wall Street Journal – we analyzed over 4 million online conversations, revealing […]
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The post Journalism as brand equity: how audiences perceive news brands appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services