It’s been over a month since Paramount’s contract with Nielsen expired, leaving the media giant without the measurement company’s data amid a dispute over renewal terms. Advertisers and media buyers are caught in the middle of the standoff, grappling with the sudden shift to dealmaking with Paramount on VideoAmp’s big data set. Media buyers who […]
The post Paramount-Nielsen standoff escalates with media buyers split over VideoAmp shift appeared first on 4A's.
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The post Paramount-Nielsen standoff escalates with media buyers split over VideoAmp shift appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services