Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house ad tech, is making its attention measurement solution and a related analytics dashboard available for general use. The solution, announced on Wednesday, measures attention for traditional OOH inventory, such as static billboards, as well as digital-out-of-home […]
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The post Billups Launches Attention Measurement For Out-Of-Home appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services