Rachel Pool, head juror, nonprofit strategy for the Jay Chiat Awards and head of strategy at Ogilvy New York speaks to LBB’s Addison Capper about why the best planners speaking multiple ‘languages’ For more than 50 years – since strategy became a creative discipline in the ad industry – strategists have revolutionised the way brands […]
The post Lingua Franca: “Being a Strategist Is to Be a Bridge” appeared first on 4A's.
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The post Lingua Franca: “Being a Strategist Is to Be a Bridge” appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services