Google was developing new programmatic platform with one hand—its demand-side platform—tied behind its back 4A’s EVP Media, Tech and Data Ashwini Karandikar weighs in on Google’s reversal on plans to eliminate third-party cookies. “Nothing really changes from the path to the cookie deprecating,” she says. “Chrome will still deprecate the cookie, except now via the […]
The post How Google’s cookie test unraveled—and where advertisers go from here appeared first on 4A's.
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The post How Google’s cookie test unraveled—and where advertisers go from here appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services