Kyle Kramer, Senior Manager, Research & Insights, Anzu Purchase intent looks at the potential of a consumer to buy a product or service, reflecting their readiness to convert from being interested in an ad to making an actual transaction. For brands, purchase intent is a valuable tool that provides insight into how they can make […]
The post Converting players to payers: Can intrinsic in-game ads boost purchase intent? appeared first on 4A's.
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The post Converting players to payers: Can intrinsic in-game ads boost purchase intent? appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services