Direct Digital Holdings worked on a comprehensive whitepaper that looks at several key issues in terms of brands placing greater investment in minority-owned/multicultural media. The paper includes quantitative exclusive research among the stakeholder that matters most to the diversity marketing conversation – a group that comprises two-fifths of the American consumer market yet has not […]
The post Direct Digital Holdings has released a comprehensive whitepaper – Dollars & DEI: Multicultural Consumers’ Insights on Brands’ Media Buying and Marketing Practices appeared first on 4A's.
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The post Direct Digital Holdings has released a comprehensive whitepaper – Dollars & DEI: Multicultural Consumers’ Insights on Brands’ Media Buying and Marketing Practices appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services