By Olivia Morley The agency pitching process is broken, bloated and overtly complex, according to a new Forrester Research report. Fixing the model requires both brands and agencies to make major changes, said the report’s author, Forrester principal analyst Jay Pattisall. Making those changes will be economically beneficial for everyone involved, and probably lead to happier […]
The post A New Forrester Report Urges Brands and Agencies to ‘Ditch the Pitch’ appeared first on 4A's.
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The post A New Forrester Report Urges Brands and Agencies to ‘Ditch the Pitch’ appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services