Love them, hate them or tolerate them, “made-for-advertising” sites have had targets on their backs since the early summer, causing media buyers, advertisers and SSPs to make sweeping proclamations that they were blocking any and all MFAs from their programmatic ad buys. Last fall, a loose definition that included some criteria for identifying MFA sites was created by a group of trade […]
The post ‘MFA should stand for made-for-arbitrage’: An oral history of the murky made-for-advertising crusade appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services
The post ‘MFA should stand for made-for-arbitrage’: An oral history of the murky made-for-advertising crusade appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services