TikTok will host a presentation closed off to press, while YouTube, Meta, Snap and others talk short-form video By Garett Sloane and Parker Herren IAB NewFronts next week will surely be taken over by talk of economic uncertainty, a possible TikTok ban and emerging AI capabilities. And what is already apparent, it’s shaping up to be a buyer’s market, with advertisers demanding […]
The post NEWFRONTS TRENDS TO WATCH—AI, MEASUREMENT UPHEAVAL AND STREAMING SPORTS INVESTMENT appeared first on 4A's.
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The post NEWFRONTS TRENDS TO WATCH—AI, MEASUREMENT UPHEAVAL AND STREAMING SPORTS INVESTMENT appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services