As Adland Talks Itself Down, Justin Thomas-Copeland Is Rebuilding the 4As for the Next Era

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  • Business Acumen
    Senior Member
    • Apr 2023
    • 763

    #1

    As Adland Talks Itself Down, Justin Thomas-Copeland Is Rebuilding the 4As for the Next Era

    Arthur Sadoun says the industry needs to stop feeding its own doom loop. The 4As chief agrees – but he’s also putting real infrastructure behind the optimism, from self-serve AI tools to a full product rethink.

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