'We're still a home furnishing company, it's just that adding smart functionality can give our products superpowers': IKEA exec shares the brand's big smart home plans

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  • Tech Squirrel
    Senior Member
    • Apr 2023
    • 10636
    #1

    'We're still a home furnishing company, it's just that adding smart functionality can give our products superpowers': IKEA exec shares the brand's big smart home plans


    Exclusive: 'In the long term we don't really see smart products as a segment at all.'


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