Squarespace and Emma Stone Confront the Stakes of Domain Ownership in Super Bowl LX Campaign
Today, we unveiled our 12th Super Bowl campaign starring Academy Award-winning actress and producer Emma Stone. he 30-second spot, titled “Unavailable,” is directed by Stone’s frequent collaborator Yorgos Lanthimos and will air between the first and second quarters of Super Bowl LX on February 8, 2026.
Shot on black-and-white analogue film, “Unavailable”follows Stone as she tries to register emmastone.com — only to discover that the domain is already taken. Suspense builds with each of her attempts, capturing the frustration of discovering that a piece of her digital identity belongs to someone else.
The call to action is simple: get your domain before you lose it. In today’s crowded digital landscape, claiming a plot of virtual real estate matters more than ever. A domain is the first step to getting online—and with Squarespace, it’s also a starting point for building a brand or business that can be scaled over time.
“This commercial is based on true events. Having the opportunity to play myself in my own home was a joy and a memory I won’t soon forget, despite the pain that came rushing back. Thank you Squarespace for honoring my experience,” said Emma Stone.
Shot on black-and-white analogue film, “Unavailable”follows Stone as she tries to register emmastone.com — only to discover that the domain is already taken. Suspense builds with each of her attempts, capturing the frustration of discovering that a piece of her digital identity belongs to someone else.
The call to action is simple: get your domain before you lose it. In today’s crowded digital landscape, claiming a plot of virtual real estate matters more than ever. A domain is the first step to getting online—and with Squarespace, it’s also a starting point for building a brand or business that can be scaled over time.
“This commercial is based on true events. Having the opportunity to play myself in my own home was a joy and a memory I won’t soon forget, despite the pain that came rushing back. Thank you Squarespace for honoring my experience,” said Emma Stone.