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The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)
The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)
The roll-out of AI Overviews now creates two opportunities for top-ranking content to log impressions for a given keyword, while simultaneously reducing the number of people who click from the search engine results page (SERP) into your content. If your…Read more ›
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