A year ago, I wrote an article What Happens When B2B Buyers Start Using ChatGPT? That ship has sailed. The 2024 State of Business Buying report from Forrester finds that 89% are currently using AI in at least one area of their purchase process. And even more buyers anticipate using GenAI to support their decision […]
The post Marketers Help B2B Buyers Use AI for Better Buying Decisions appeared first on Marketing Interactions .
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The post Marketers Help B2B Buyers Use AI for Better Buying Decisions appeared first on Marketing Interactions .
If you would like to read more...