When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Buyer-driven experiences (BDX) provide a framework that extends across the customer continuum from net-new to renew and expansion deals. I’ve been involved in […]
The post B2B Marketers Go for a Win with Customer Retention appeared first on Marketing Interactions .
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The post B2B Marketers Go for a Win with Customer Retention appeared first on Marketing Interactions .
If you would like to read more...