Given the changes in buyer behaviors, I’ve become a bit obsessed with the B2B buyer journey. The whole thing. Not just as related to a specific campaign, but across as many channels and touchpoints as possible. We need visibility. Especially given the shift in buyers wanting to self-educate, preferring digital interactions, and pushing vendors to […]
The post Marketers Can’t Afford B2B Buyer Journey Blindness appeared first on Marketing Interactions .
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The post Marketers Can’t Afford B2B Buyer Journey Blindness appeared first on Marketing Interactions .
If you would like to read more...