Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC via @sejournal, @navahf - Sober Group — Sobriety & Addiction Recovery Community Forums

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Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC via @sejournal, @navahf

02-19-2026, 10:27 AM

This week's Ask a PPC explains why goal-based bidding can overspend budgets and how ROAS, CPA, and pacing actually behave inside ad auctions.

The post Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC appeared first on Search Engine Journal.

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