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96.98% of Clicks Happen in the Top 10 Search Results
96.98% of Clicks Happen in the Top 10 Search Results
To find out, we analysed 458 billion clicks and 17 trillion impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of clicks and impressions happen. In August 2025, 96.98% of desktop…Read more ›
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