By Antonio Miller, Research Manager, Activision Blizzard Media As the gaming industry continues to take its place in the entertainment ecosystem, understanding the different audience segments becomes increasingly critical for brands looking to tap into this lucrative market. One particular category that stands out are the Multiplatform Players who exhibit a higher receptivity to advertisements […]
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The post Capitalizing on Multiplatform Players’ Ad Receptivity appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services