Principal-based trading is ‘everywhere,’ industry observers say. Marketers need to define their comfort level with the practice Agencies that secure ad space for marketers are increasingly buying inventory and taking ownership of the media they then resell to those clients, versus buying it on behalf of that marketer as an agent. The industry debates its […]
The post What Marketers Need to Know When Their Agencies Act as ‘Principals’ appeared first on 4A's.
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The post What Marketers Need to Know When Their Agencies Act as ‘Principals’ appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services