Under economic pressure, more and more marketers are skipping search consultants and taking agency reviews into their own hands. Matt Kasindorf, senior VP of business intelligence and insights for the 4A’s, said agencies have responded well to reviews overseen by marketing, which he has seen more of over the past six months. In one pitch, “the […]
The post WHY MARKETERS ARE TAKING OVER REVIEWS FROM CONSULTANTS—AND HOW AGENCIES CAN ADAPT appeared first on 4A's.
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If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services
The post WHY MARKETERS ARE TAKING OVER REVIEWS FROM CONSULTANTS—AND HOW AGENCIES CAN ADAPT appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services