Building on previous research on consumer perceptions of misinformation, this new MAGNA Media Trials and Zefr study “Ads in Misinformation” tested ad effectiveness of standard content (i.e. verified information) against misinformation for brands in the Auto, CPG, Insurance, and Finance industries. The study included more than 2,000 participants in the U.S., who browsed an in-feed […]
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If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services
The post Ads in Misinformation: An Ad Effectiveness Experiment appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services