by Evelyn Mitchell We forecast US advertisers will spend a combined $86.40 billion on linear and connected TV (CTV) this year—in other words, about 1 in 4 ad dollars will go to ads on the TV glass. But as linear TV ad spending stagnates, networks are incentivized to prove the reach and efficacy of their digital […]
The post The currency upheaval hits as the TV/CTV market closes in on the $100 billion ad spending milestone appeared first on 4A's.
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The post The currency upheaval hits as the TV/CTV market closes in on the $100 billion ad spending milestone appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services