Industry initiative will explore perspectives and experiences to develop practical recommendations for solutions that may be most viable given evolving privacy requirements. The 4A’s (American Association of Advertising Agencies) and the Coalition for Innovative Media Measurement (CIMM) announced the launch of a new study with consulting firms ThinkMedium and Shullman Advisory to explore the impact […]
The post The 4A’s and CIMM Launch Joint Study with ThinkMedium To Explore Privacy and the future of TV measurement and advanced TV advertising appeared first on 4A's.
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The post The 4A’s and CIMM Launch Joint Study with ThinkMedium To Explore Privacy and the future of TV measurement and advanced TV advertising appeared first on 4A's.
Read more of this post..
If you would like help Sober Group to assist you with advertising, marketing, website development, call center, sponsorships or placement in our free classifieds, visit our Services page at https://sobergroup.com/services