Oura is winning young women and losing gym rats, and it’s fine with that

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  • Tech Squirrel
    Senior Member
    • Apr 2023
    • 10636

    #1

    Oura is winning young women and losing gym rats, and it’s fine with that

    Oura's chief commercial officer doesn't seem particularly worried about capturing every demographic. Instead, she's focused on keeping Oura’s core users happy while organically attracting new segments. And young women are becoming part of that core market.

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