Lyft takes a page from Uber’s playbook: Ads

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  • Tech Squirrel
    Senior Member
    • Apr 2023
    • 10633

    #1

    Lyft takes a page from Uber’s playbook: Ads

    Ride-hailing giant Lyft will start displaying ads in-app, as well as via in-car tablets, rooftops and bikeshare stations. “Lyft has a captive audience throughout their entire ride journey – waiting for their car, matching with their driver, and in ride – and brands can now reach riders in relevant and tailored ways across our suite […]

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