https://sobergroup.com/forums/ Marketing with Sober Group's diverse channels, such as video, print, and podcasts, can provide a multifaceted approach to reaching different audience segments. Specifically, radio, which has evolved into podcast format, remains an effective marketing medium in today's fast-paced digital environment.

Radio, whether in its traditional form or as podcasts, provides a distinctive means of connecting with audiences by providing a more intimate and personal experience. In addition, this medium enables the development of solid relationships between the audience and the brand, as listeners tend to develop a sense of loyalty and trust for the presenter or show.]]> en Wed, 03 Jun 2026 18:07:31 GMT vBulletin 60 https://sobergroup.com/forums/images/misc/rss.png https://sobergroup.com/forums/ https://sobergroup.com/forums/forum/services/marketing/19296-how-to-activate-first-party-data-across-the-b2b-journey Wed, 03 Jun 2026 16:30:01 GMT Behavioral signals, intent data, and AI can improve personalization, sales alignment, and pipeline performance across complex buying journeys. The...

Behavioral signals, intent data, and AI can improve personalization, sales alignment, and pipeline performance across complex buying journeys.

The post How to activate first-party data across the B2B journey appeared first on MarTech.



More...]]> Marketing Tech Squirrel https://sobergroup.com/forums/forum/services/marketing/19296-how-to-activate-first-party-data-across-the-b2b-journey https://sobergroup.com/forums/forum/services/marketing/19295-customer-portals-more-ai-in-hubspot’s-april-update Wed, 03 Jun 2026 16:30:01 GMT April’s HubSpot updates focused on reducing friction for your team and your customers. Here’s what you need to know. The post Customer portals,...

April’s HubSpot updates focused on reducing friction for your team and your customers. Here’s what you need to know.

The post Customer portals, more AI in HubSpot’s April update appeared first on MarTech.



More...]]> Marketing Tech Squirrel https://sobergroup.com/forums/forum/services/marketing/19295-customer-portals-more-ai-in-hubspot’s-april-update https://sobergroup.com/forums/forum/services/marketing/19294-why-“it’s-just-seo”-could-cost-the-industry-billions Wed, 03 Jun 2026 16:30:01 GMT Treating generative search as business as usual risks shrinking the very market search marketers should be expanding. The post Why “it’s just SEO”...

Treating generative search as business as usual risks shrinking the very market search marketers should be expanding.

The post Why “it’s just SEO” could cost the industry billions appeared first on MarTech.



More...]]> Marketing Tech Squirrel https://sobergroup.com/forums/forum/services/marketing/19294-why-“it’s-just-seo”-could-cost-the-industry-billions https://sobergroup.com/forums/forum/services/marketing/19293-salesforce-pushes-agentic-marketing-from-planning-to-pipeline Wed, 03 Jun 2026 16:30:01 GMT Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels. The...

Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels.

The post Salesforce pushes agentic marketing from planning to pipeline appeared first on MarTech.



More...]]> Marketing Tech Squirrel https://sobergroup.com/forums/forum/services/marketing/19293-salesforce-pushes-agentic-marketing-from-planning-to-pipeline https://sobergroup.com/forums/forum/services/marketing/19292-only-22-of-marketers-have-fully-integrated-ai-search-and-seo-they’re-pulling-ahead-study Wed, 03 Jun 2026 16:30:01 GMT AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers. More......

More...]]> Marketing Tech Squirrel https://sobergroup.com/forums/forum/services/marketing/19292-only-22-of-marketers-have-fully-integrated-ai-search-and-seo-they’re-pulling-ahead-study https://sobergroup.com/forums/forum/services/marketing/19291-social-media-seo-how-to-show-in-search-social-and-ai Wed, 03 Jun 2026 16:30:01 GMT Social media SEO involves improving your social presence to appear across multiple search surfaces. More......
Social media SEO involves improving your social presence to appear across multiple search surfaces.


More...]]> Marketing Tech Squirrel https://sobergroup.com/forums/forum/services/marketing/19291-social-media-seo-how-to-show-in-search-social-and-ai https://sobergroup.com/forums/forum/services/marketing/19290-google-search-console-adds-ai-performance-reports-and-blocking-controls Wed, 03 Jun 2026 16:30:01 GMT Google is rolling out an AI performance report and a toggle to block content from AI responses in Search Console. Here‘s what it means for your...

More...]]> Marketing Tech Squirrel https://sobergroup.com/forums/forum/services/marketing/19290-google-search-console-adds-ai-performance-reports-and-blocking-controls https://sobergroup.com/forums/forum/services/marketing/19289-google-adds-a-dedicated-agentic-browsing-category-to-lighthouse Wed, 03 Jun 2026 16:30:01 GMT Google Lighthouse now audits how ready your site is for AI agents. Here‘s what it means for visibility. More......

More...]]> Marketing Tech Squirrel https://sobergroup.com/forums/forum/services/marketing/19289-google-adds-a-dedicated-agentic-browsing-category-to-lighthouse https://sobergroup.com/forums/forum/services/marketing/19288-google-tests-dedicated-ai-search-reports-in-search-console-via-sejournal-mattgsouthern Wed, 03 Jun 2026 16:30:01 GMT Google is testing Search Console controls and reports for AI Search visibility, including AI-specific impressions data for some UK sites. The...
The post Google Tests Dedicated AI Search Reports In Search Console appeared first on Search Engine Journal.



More...]]> Marketing Tech Squirrel https://sobergroup.com/forums/forum/services/marketing/19288-google-tests-dedicated-ai-search-reports-in-search-console-via-sejournal-mattgsouthern https://sobergroup.com/forums/forum/services/marketing/19287-what-is-the-agentic-web-via-sejournal-slobodanmanic Wed, 03 Jun 2026 16:30:01 GMT Publishers, developers, and businesses face three different economic realities under the agentic web. This article maps all three. The post What...
The post What Is The Agentic Web? appeared first on Search Engine Journal.



More...]]> Marketing Tech Squirrel https://sobergroup.com/forums/forum/services/marketing/19287-what-is-the-agentic-web-via-sejournal-slobodanmanic https://sobergroup.com/forums/forum/services/marketing/19286-what-not-to-automate-with-ai-the-seo-deskilling-trap Wed, 03 Jun 2026 16:30:01 GMT
The post What Not To Automate With AI: The SEO Deskilling Trap appeared first on Search Engine Journal.



More...]]> Marketing Tech Squirrel https://sobergroup.com/forums/forum/services/marketing/19286-what-not-to-automate-with-ai-the-seo-deskilling-trap https://sobergroup.com/forums/forum/services/marketing/19267-how-to-get-your-website-indexed-by-google Tue, 02 Jun 2026 23:30:02 GMT Learn to check if Google has indexed your site and what to do if not, so you can show in search results. More......
Learn to check if Google has indexed your site and what to do if not, so you can show in search results.


More...]]> Marketing Tech Squirrel https://sobergroup.com/forums/forum/services/marketing/19267-how-to-get-your-website-indexed-by-google https://sobergroup.com/forums/forum/services/marketing/19266-how-to-use-lighthouse-to-test-your-website-for-agentic-readiness-via-sejournal-marie_haynes Tue, 02 Jun 2026 23:30:02 GMT
The post How To Use Lighthouse To Test Your Website For Agentic Readiness appeared first on Search Engine Journal.



More...]]> Marketing Tech Squirrel https://sobergroup.com/forums/forum/services/marketing/19266-how-to-use-lighthouse-to-test-your-website-for-agentic-readiness-via-sejournal-marie_haynes https://sobergroup.com/forums/forum/services/marketing/19265-chatgpt-citations-changed-after-gpt-5-5-sistrix-data-shows-via-sejournal-mattgsouthern Tue, 02 Jun 2026 23:30:02 GMT SISTRIX data from German-language ChatGPT responses shows citation patterns changed after GPT-5.5 appeared. The company compares it to a core update....
The post ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows appeared first on Search Engine Journal.



More...]]> Marketing Tech Squirrel https://sobergroup.com/forums/forum/services/marketing/19265-chatgpt-citations-changed-after-gpt-5-5-sistrix-data-shows-via-sejournal-mattgsouthern https://sobergroup.com/forums/forum/services/marketing/19264-google’s-may-core-update-complete-after-volatile-rollout-via-sejournal-mattgsouthern Tue, 02 Jun 2026 23:30:02 GMT
The post Google’s May Core Update Complete After Volatile Rollout appeared first on Search Engine Journal.



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